Trader Joe’s hides stuffed animals in stores for kids to redeem for a prize


PHOENIX — The secret is out and shopping at Trader Joe’s with kids will never be the same. Trader Joe’s hides stuffed animals in the stores, and if a kid finds it, they will give them a prize.

The days of dealing with difficult kids while grocery shopping are over. Many kids do not enjoy being dragged out to the grocery store, and by hiding toys, Trader Joe’s is giving them a task that will keep them busy.

A Trader Joes employee shared on Reddit that most locations hide a stuffed animal in the store for children to win prizes.

“Each store has a stuffed animal of some sort hiding somewhere. It’s really just for kids to run around and find the missing animal, and they get a treat. Kids seem to LOVE it and parents go along with it, too.”

The Reddit writer, slothh55

Each prize and stuffed animal vary by store, some prizes are lollipops and the stuffed animals include “penguins, lobsters, cows, or other stuffed animal mascots.”

“It’s a way to engage with kids in our store. If they locate the hidden stuffed toy, they just let a Crew Member know and they’ll receive a treat. The type of stuffed toy and treat may vary store to store, but for example, in my local Trader Joe’s there’s a hidden penguin and when my daughters locate it, they receive a lollipop.”

Kendra Friend-Daniel, public relations director for Trader Joe’s said to

As an adult, you may not be able to redeem it for a prize, but it wouldn’t hurt just looking for it.

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