A software company called Synamedia is selling technology that can track users who are sharing their accounts on streaming services like Netflix and Hulu.
“It uses AI, machine learning, and behavioral analytics to identify, monitor, and analyze credentials sharing activity across consumer accounts,” Synamedia said in a press release.
It detects when accounts are signed in at different locations at the same time or even if the account is being used in different areas of the world.
Synamedia says account sharing is becoming too expensive to ignore. They cite research that one in four Millennials give other people their logins for streaming services.
The company said it is now holding trials with “a number” of streaming services but did not say which ones.