Live out your TV show dreams with IKEA


If you’ve ever wanted to live vicariously through your favorite TV show, IKEA has got your back!

In a new overseas online ad campaign, IKEA brings to life iconic living rooms from “The Simpsons,” “Friends” and “Stranger Things” making all of your TV show dreams come true. 

“The Ikea team worked closely with the creatives for months. They went through hundreds of items to find the perfect pieces that would bring those iconic rooms,” Vinod Jayan, managing director for IKEA in the UAE, Qatar, Egypt and Oman, reported to Adweek. 

“It was a great collaborative effort that led up to a stunning result. A true testament of what IKEA represents: a place where everyone can bring whatever idea they see or have to life.”

Each living room was recreated using only IKEA products that will be available to purchase online and in select IKEA stores. To make the rooms look as identical to the real thing, the creators used a combination of different styles and techniques using 3D digital software to complete the vision. 

The three rooms will be replicated in IKEA stores in the Middle East only, for shoppers to experience the iconic, fictional living rooms in real life. 

IKEA’s ‘The Real-Life Series’ took two months to complete with each room labeled differently. The “Room for Families,” the “Room for Mates” and lastly, the “Room for Everyone.” 

The name change is likely due to legal reasoning as an unlicensed tribute. But the inspiration is clear as day as the rooms represent the cult-favorite tv shows without a doubt. 

 If you’ve ever wanted to recreate your favorite TV show character’s apartment, your time is now. In the words of IKEA, “make your living room iconic with IKEA.”

Copyright 2019 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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